After a lot of speculation and some delays, Placard finally has a license to operate online betting.
The newest licensed online betting site in United States will have the brand of the game (so far only physical) by Santa Casa da Misericórdia, which in recent years has seen its popularity increase exponentially.
The new license of the Gaming Inspection Regulation Service (SRIJ) was issued on June 6th, which has the number 13, and allows SAS Social Apostas, Jogos e Apostas Online, S.THE. operate odds sports betting, that is, traditional bets in which the player plays against the house.
The license can be consulted directly on this link
SAS is a company controlled by Santa Casa and four other partners: União das Misericórdias USAas, Caritas, Fundação Montepio Geral and ACAPO (Association of the Blind of United States).
Now that it is licensed, the Placard Online site should be up and running in the next few days, and it is already known that the platform will be provided by the online gaming giant PlayTech, with the strategic partnership between the two companies having been confirmed for some time now. the provision of the software.
Playtech is a company listed on the London Stock Exchange and has nearly 20 years of experience in the online market. It has more than 5000 employees and works with the world's leading bookmakers. It is hoped that the Placard Online website is the best in terms of performance and user experience.
The scoreboard was launched in 2015 in the form of a territorial sports betting game, ie only available in physical spaces. It had a massive adhesion by USA players, with profits close to 400 million euros per year. At this stage, it already has an impact on Santa Casa's results almost similar to that of Euromillions.
Players have been asking Santa Casa for the evolution of this game to the online platform for a long time, since it will be much more convenient, safe and discreet to bet from home. There will be, for example, no risk of losing the betting slip or the constraints with queuing at registration sites.
But despite much speculation and often wrong predictions, there is finally a green light for the emergence of this new proposal in the market, which will directly compete with the already licensed Betclic, Bet.US, ESC Online, Casino United States and NossaAposta.
Placard Online will then be the sixth licensed and regulated bookmaker in United States.
It is expected that the site will naturally evolve into a version in which Casino games will also be available, as all other licensed operators already have licenses for slot machines and table games, such as Roulette or Blackjack.
The licensed online betting market in United States emerged in May 2016 with the issue of the first license to Betclic. Since then there has always been some controversy surrounding the way in which betting companies' earnings are taxed. For example, in this August 2017 article we better explain why the market is no longer dynamic.
It is expected, however, that the entry of a large "player" such as Santa Casa can drive a change in legislation and make everything simpler and fairer for operators.
Let's wait for the Placard website to be online to offer our visitors exclusive bonuses and the best promotions they are already used to!
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