bwin is back in United States!
The betting world goes round and round, and the famous online bookmaker is entering the country again, this time by acquiring one of the most popular USA sites, bet.en
bwin buys bet.en
The big news was already announced weeks ago, but only now more details about bwin's real intention are known.
Actually, it was not bwin itself that acquired Gobet (company that owns bet.en), but the Entain group, which owns several brands, including bwin.
this huge international group It also has the brands Sportingbet, Ladbrokes, Coral, Betdaq, and dozens of others, many of which have operated in United States, before the regulation.
bet.US will become bwin?
Everything indicates that yes. The information we have is that the Entain group intends to use the bwin brand in exclusive in the USA market.
For that to happen, most likely there will be a migration of customers to the new brand, or a replacement of bet's image.en by bwin.
Updated on 05/03/2021: It is confirmed that indeed bet.en will give way to bwin, replacing the brand among legal bookmakers.
bwin United States sponsors the USA league
It was recently announced that bwin will be the main sponsor of the league for the next 5 seasons, replacing NOS.
This is a clear indication of the heavy investment that can be expected from the brand to win customers in United States, and another clue that the bet.US will indeed become bwin.
It wouldn't make sense to invest so much money and keep two competing brands in the same market, considering the small size of the country.
Controversy between bwin and Betano
But the sponsoring process did not go smoothly.
bwin barely entered into the regulated market, but already created a big fight: the competitor Betano, which had an almost signed agreement with the League, complains about being removed from the process, without valid justification.
According to Diário de Notícias, Betano was for many months to negotiate the "naming rights" of the League, and there was a consensus for a sponsorship that reached 22 million euros.
However, the League gave up the deal, claiming that bet.en (now part of the bwin group) had a contractual clause that was triggered, thus leaving Betano out of the race.
According to DN, the process may even end up in court. But even if it doesn't end, it will certainly cause a "war" between the two brands, which in the end may even benefit the customers of both.
A very famous brand in United States
bwin is certainly one of the most recognized brands in the betting world.
Who doesn't remember, for example, the years when Real Madrid wore the brand's sponsorship on their jerseys?
But the younger ones may not remember the history of bwin: appeared in 1997 in Austria, and had the name "betandwin". See below a screenshot of the bwin site in 2003, when it still had its former name.
It has always operated in the biggest world markets, including United States, at a time when online betting was not regulated.
The brand gained a lot of notoriety with sports sponsorships to several teams and events. It sponsored, among others, AC Milan, Bayern Munich and the Moto GP World Championship.
The company has even been partner of the USA League, between 2005 and 2008, when the competition was called bwin league.
And the more attentive fans may also remember the time when the bwin was the sponsor of the League Cup, what happened for a few years, starting in 2010.
EXCLUSIVE ONLINE CASINO BONUSES
LATEST NEWS AND DEVELOPMENTS
Online Roulette: a complete guide for playing at casinos on the internet
Betting on Roulette is one of the easiest ways to get started in casinos with table games. Unlike more complex games, such as Poker, Roulette is quite simple to play...
Slot machines: a complete guide to play online
For those who have played traditional machines in USA casinos, an online slot machine will not be much different, but there are still several details you should know, and that apply...
A year of free bets and 10 thousand euros in bonus with Solverde
Bet on Euro 2020 with Solverde, and qualify for the daily prize of one free bet per week, all year long, plus the big final bonus. Between June 11 and 11...
Get $5 every time your favorite player scores
You want to bet on your favorite player to be the top scorer of Euro 2020, and still receive $5 every time he scores a goal? This is exactly the promotion that Betclick has...
Euro 2020: Who are the bookmakers' favorites?
Euro 2020 (or 2021, for some) starts already on June 11, and the bookmakers in United States already have their favorites for the qualification in the groups, and also for the victory...
Betano free bet on Benfica - Porto
Betano has for you a special mission that gives you 10 euros to bet live on Benfica - Porto today (06/05/2021). All registered customers can participate, and for that they have to...
Terms and conditions for bonuses and promotions
All bonuses and campaigns advertised on this site are provided by other companies with whom we have advertising partnerships. Since we do not have direct control over the...
Double bonus at Betano with a $5 free bet
Betano has a free bet of $5 for all customers who register a new account on the site, and make a deposit of at least $25. But the best thing is that this bonus is cumulative with...
Solverde Casino and Sports app - Online Betting on Mobile
Solverde app Android or iOS is one more innovation of Solverde Online Casino, which as of last year also opened its sportsbook. If you already have a Solverde account and want to know...
ESC Online app - Online betting and casino anywhere
If you want to bet on sports and casino at ESC Online, but you don't have the app yet, here's how you can get it. With the ESC Online iOS or Android app, you can place sports bets and play casino games at...
Betano app - Online Betting and Casino on your Smartphone
If you already have a Betano account, or if you don't have one yet, but want to download the app, you probably had trouble finding it. But you weren't the only one: the app is not available in the same...
by our site | Updated on 02/25/2021 For those who are aware of the world of sports betting, it was no secret that the 1xbet , despite not having a...
by our site | Updated on 12/9/2019 Another name emerged among the legalized bookmakers in United States: Moosh.en. The SRIJ, the entity that issues...
by our site | Updated on 12/04/2021 The betting market in United States is getting more and more solid, with many New bookmakers to open every year . But...